SEO Site Audit

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What the site audit checks

The SEO Site Audit scans your website across 7 categories and returns a score with actionable recommendations. The crawler is intentionally bounded: it checks the homepage, sitemap-discovered URLs, and high-value internal pages without becoming an unbounded site crawler.

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SEO (meta tags, headings, images)

• Title tag length and content
• Meta description length and content
• H1 heading count and quality
• Image alt text coverage
• Open Graph tags for social sharing
• Canonical tag for duplicate content prevention

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Performance (Core Web Vitals)

Data from Google PageSpeed Insights API (mobile):

• LCP (Largest Contentful Paint) — how fast the main content loads. Target: under 2.5s.
• CLS (Cumulative Layout Shift) — how much the page shifts during load. Target: under 0.1.
• TTFB (Time to First Byte) — how fast the server responds. Target: under 800ms.
• Speed Index — how quickly visible content appears. Target: under 3.4s.

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Links

• Internal link count (more = better site structure)
• External link count (linking to authoritative sources signals topic authority)
• Broken links (404s that hurt SEO)
• NoFollow link ratio

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Crawl coverage

• Sitemap.xml discovery and sitemap URL count
• Homepage plus important internal pages, capped at 50 pages for predictable scan time
• Page-level title, meta description, H1, word count, and issue summaries
• Internal link coverage for sitemap URLs
• Orphan page candidates that appear in the sitemap but were not linked from the crawled page set

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Schema snippets

• LocalBusiness JSON-LD when verified local business schema is missing
• FAQPage JSON-LD starting points for review, sales, and gap-analysis questions
• BreadcrumbList JSON-LD for crawlable service/location page hierarchy

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Local SEO

• LocalBusiness schema markup (JSON-LD)
• NAP (Name, Address, Phone) on page

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AI Citation Readiness (AEO)

• FAQ schema markup
• Review/AggregateRating schema
• Structured content with clear headings
• Overall AI citation readiness score

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Scoring

• SEO Score (45% of overall): Meta tags, headings, images, links, technical factors
• AEO Score (30% of overall): Schema markup, structured content, AI readiness
• Performance Score (25% of overall): Core Web Vitals from PageSpeed Insights
• Overall Score: Weighted combination of all three

Results are cached for 24 hours per URL unless you force a refresh.

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Plan limits