Alerts

What triggers an alert?

NearIQ generates alerts when it detects a meaningful change in competitor data. Alerts are classified by type and severity.

Alert type	What it means
`rating_drop`	A competitor’s rating decreased by ≥ 0.1 stars
`rating_rise`	A competitor’s rating increased — they may be recovering
`review_surge`	A competitor received significantly more reviews than usual
`competitor_response_drop`	A competitor’s owner response rate dropped by more than 15 points
`competitor_negative_surge`	A competitor received 3+ low-star reviews in one week
`trend_opportunity`	A rising trend keyword is missing from your own reviews
`competitor_rating_window`	A competitor’s rating fell below yours for the first time
`own_rating_drop`	Your rating dropped — high priority
`own_review_surge`	Your business got a surge of reviews (positive or negative)
`hours_change`	A competitor updated their business hours
`website_change`	A competitor changed their website URL
`local_pack_change`	A competitor entered or exited the top-3 local pack for a tracked keyword
`velocity_spike`	Review velocity spiked abnormally — potential review campaign or review attack
`new_competitor`	A new business appeared in your tracked area

Severity	Description
`info`	Low-signal change, informational only
`warning`	Notable change worth monitoring
`opportunity`	A competitor is struggling — potential customer acquisition window
`danger`	Requires immediate attention (your rating dropped, review attack, etc.)

Go to Alerts → Settings to configure:

Enabled alert types — toggle specific alert types on/off
Minimum severity — filter alerts below a threshold (e.g. only warning and above)
Delivery channels — email digest, real-time email, webhook, or in-app only

The daily digest is a summary of all alerts from the past 24 hours, delivered at your configured time in your local timezone. You can configure:

Alerts can also be delivered to a webhook endpoint in real-time. See Webhooks for payload format and signature verification.