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What triggers an alert?

NearIQ generates alerts when it detects a meaningful change in competitor data. Alerts are classified by type and severity. What you see: expand an alert, review delivery channels, inspect competitor-change context, and switch between alert types.

Guided alert configuration tutorial

What you see: open notification settings, enable delivery channels, enter a webhook endpoint, and save preferences. The clip uses product-demo sample data only.

Alert types

Alert typeWhat it means
rating_dropA competitor’s rating decreased by ≥ 0.1 stars
rating_riseA competitor’s rating increased — they may be recovering
review_surgeA competitor received significantly more reviews than usual
competitor_response_dropA competitor’s owner response rate dropped by more than 15 points
competitor_negative_surgeA competitor received 3+ low-star reviews in one week
trend_opportunityA rising trend keyword is missing from your own reviews
competitor_rating_windowA competitor’s rating fell below yours for the first time
market_closureA competitor is reported temporarily or permanently closed
own_rating_dropYour rating dropped — high priority
own_review_surgeYour business got a surge of reviews (positive or negative)
hours_changeA competitor updated their business hours
website_changeA competitor changed their website URL
local_pack_changeA competitor entered or exited the top-3 local pack for a tracked keyword
velocity_spikeReview velocity spiked abnormally — potential review campaign or review attack
new_competitorA new business appeared in your tracked area

Severity levels

SeverityDescription
infoLow-signal change, informational only
warningNotable change worth monitoring
opportunityA competitor is struggling — potential customer acquisition window
dangerRequires immediate attention (your rating dropped, review attack, etc.)

Configuring alerts

Go to Settings -> Notifications to configure:
  • Enabled alert types - toggle specific alert types on/off
  • Minimum severity - filter alerts below a threshold (e.g. only warning and above)
  • Delivery channels - dashboard alerts, email alerts, digest emails, and Growth+ real-time channels

Delivery details

Each alert includes delivery context in the dashboard:
  • Delivery channel icons for dashboard, email, Slack, Discord, Teams, and webhooks when a channel has a recorded delivery event
  • Delivery status, timestamp, retry count, and webhook HTTP response status
  • A sanitized webhook payload preview with alert and competitor identifiers, not secrets or endpoint credentials
  • A details panel showing what changed, old/new values when available, affected competitor, and delivery history
  • A retry action for failed webhook deliveries after you fix the receiving endpoint

Email digest

Starter and higher plans include dashboard alerts, email alerts, and digest emails. The daily digest is a summary of all alerts from the past 24 hours, delivered at your configured time in your local timezone. You can configure:
  • Delivery time (default: 8:00 AM)
  • Day-of-week filter (e.g. weekdays only)
  • Minimum severity for digest inclusion

Webhooks

Growth and higher plans can also deliver alerts in real time to Slack, Discord, Microsoft Teams, and API webhook endpoints. See Webhooks for payload format and signature verification.