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Documentation Index

Fetch the complete documentation index at: https://docs.neariq.io/llms.txt

Use this file to discover all available pages before exploring further.

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Overview

Market Intelligence gives you a macro view of your competitive landscape. It connects leaderboard strength, local search visibility, map position, and review themes across the market tied to your active business context.

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Leaderboard

The leaderboard ranks your business and relevant market businesses by:
  • Rating - current star rating
  • Rating momentum - recent rating trend direction when enough history exists
  • Review velocity - recent review growth when enough history exists
  • Local search visibility - estimated local pack coverage across the service area
  • GBP health - profile completeness and optimization signals
  • Health score - directional competitive strength
Sorting by different columns reveals different opportunities. Sort by rating momentum to spot fast-rising competitors. Sort by local search visibility to understand who dominates local search even if their rating is not the highest.

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Health score methodology

Market health score is a 0-100 directional score built from rating strength, review volume, review velocity, rating trend, owner response rate, and data coverage. Rating strength is confidence-adjusted by review count, review volume uses a log scale, and missing live-signal inputs are treated as confidence gaps instead of score penalties or free points. A listing with a very high rating but only a handful of reviews should not outrank a proven competitor with strong review volume and steady engagement. At the same time, a business should not be pushed down just because NearIQ has not collected every optional live signal yet. The same shared scoring model is used by the dashboard, market APIs, reports, and background monitoring so leaderboard ordering and report context stay aligned. Data coverage is shown separately when it affects confidence in the explanation.

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Map view

The map clusters competitors geographically. Click any pin to see a quick summary. Use this to identify dense competition, under-served areas, and neighborhoods where local visibility work may have the highest return.

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Reports

Click Generate report to get a fresh analysis of the past 30 days. The report includes:
  • Top competitive threats this month
  • Opportunities surfaced by competitor weaknesses
  • Hiring and expansion signals when available
  • Rank trend summary versus competitors
  • Recommended actions ranked by likely impact
Reports draw on available ratings, reviews, rank checks, local search visibility, alerts, and tracked competitor context. NearIQ analyzes review themes across the active tracked competitor set for the selected business context. It favors specific product, service, amenity, and complaint terms while filtering generic filler words. If there is not enough recent review coverage, the panel shows the coverage gap instead of presenting generic trend claims. Use these trends to decide which offerings to feature in content, what to mention in review-request workflows, and which competitor strengths or weaknesses deserve deeper analysis.