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Overview

Market Intelligence gives you a macro view of your competitive landscape. It connects leaderboard strength, local search visibility, map position, market revenue estimates, estimated business value, and review themes across the market tied to your active business context.

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Leaderboard

The leaderboard ranks your business and relevant market businesses by:
  • Rating - current star rating
  • Rating momentum - recent rating trend direction when enough history exists
  • Review velocity - recent review growth when enough history exists
  • Local search visibility - estimated local coverage across the service area
  • Listing health - profile completeness and optimization signals
  • Health score - directional competitive strength
  • Revenue and business value estimates - directional market-size and competitor-strength indicators
Sorting by different columns reveals different opportunities. Sort by rating momentum to spot fast-rising competitors. Sort by estimated business value to identify the highest-value threats. Sort by review velocity to find businesses gaining customer attention quickly.

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Aggregate market cards

The Market and Competitors tabs can show aggregate cards for:
  • Total businesses in the selected market
  • Average rating and review count
  • Estimated market revenue range
  • Estimated market value range
  • Premium and distressed competitor counts
These cards are directional and depend on available public signals. They should be used to compare markets and prioritize action, not as financial appraisals. NearIQ analyzes review themes across the active tracked competitor set for the selected business context. It favors specific product, service, amenity, and complaint terms while filtering generic filler words. Trend filters include:
  • Services - service and appointment terms
  • Products - packages, memberships, and retail items
  • Market gaps - competitor-mentioned topics missing from your reviews
  • All - all visible trend keywords
Use these trends to decide which offerings to feature in content, what to mention in review-request workflows, and which competitor strengths or weaknesses deserve deeper analysis.

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Map view

The map clusters competitors geographically. Click any pin to see a quick summary. Use this to identify dense competition, under-served areas, and neighborhoods where local visibility work may have the highest return.

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Reports

Click Generate report to get a fresh analysis of the past 30 days. Reports draw on available ratings, reviews, rank checks, local search visibility, alerts, products/services, market trends, and tracked competitor context.