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The Reviews tab shows all the Google reviews for your own business. You can filter, sort, and search your reviews, track how well you are responding to customers, and use AI to draft replies. Connecting your Google Business Profile is required before any review data appears.
If you have not connected your Google Business Profile yet, the Reviews tab shows a prompt. Go to Settings → Business to link your GBP account.

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Key metrics

At the top of the Reviews tab, four metric cards give you an instant summary:
MetricWhat it shows
Total reviewsThe total number of reviews fetched for your business
Avg ratingYour average star rating across all reviews
Response ratePercentage of reviews that have an owner response
UnansweredReviews with no response yet
Last 7 daysNew reviews received in the past 7 days, with a 30-day sub-count

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Rating distribution

The rating breakdown card shows how your reviews are split across 1–5 stars. Click any star row to filter the review list to only that rating. Click again to remove the filter. The breakdown works as a multi-select — you can hold multiple star ratings active at once. If NearIQ has been tracking your business long enough to have multiple snapshots, two trend charts appear:
  • Rating over time — your average rating plotted as a line chart. Use the 3m / 6m / 1y / All range selectors to change the window.
  • Review count growth — total review count over the same period, showing the net gain at a glance.

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AI sentiment analysis

Sentiment analysis requires a Growth plan or higher.
The sentiment section uses AI to summarise what your customers are saying across all your reviews.
  • Summary — a one or two sentence synthesis of the overall tone
  • Trend — whether sentiment is improving, declining, or stable, with a short note explaining the trend
  • Themes — clickable tags grouped by positive, negative, or mixed sentiment. Click a theme to filter your reviews to only those that mention it. Hold multiple themes to see their overlap.
  • Keywords — the words that appear most across all your reviews. Click a keyword to filter reviews to those that contain it.

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Response rate insight

Below the sentiment section, a response rate card shows your current percentage with context:
  • A target benchmark of 70% (strong) and a market average of 54%
  • A progress bar showing how close you are to the 70% threshold
  • Advice on the SEO and trust benefits of responding more
Google’s local search ranking algorithm rewards businesses that respond to reviews consistently, so this metric has practical value beyond customer service.

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Review list

The review list shows all fetched reviews, with controls to filter and sort them. Filter options:
  • All / Unanswered / Answered — filter by whether you have replied
  • 1–5 stars — filter by individual star rating
  • Search — text search across review content and reviewer names
Sort options: Newest first, oldest first, highest rating, lowest rating. Click Clear filters to reset everything at once. Each review card shows the reviewer’s name and photo, star rating, relative publish time, and review text. If the review already has an owner response it is shown inline, with Edit and Delete buttons if your GBP is connected.

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Replying to reviews

For reviews without a response, two reply options appear:
  • Draft AI reply — NearIQ generates a contextually appropriate reply based on the review content and rating. You can edit the draft before posting.
  • Write reply — open a plain text area to write your own response.
When your GBP is connected, clicking Post reply publishes it directly to Google. If your GBP is not connected, you get a Copy & open Google button instead.

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Competitor reviews

To read reviews for a competitor, go to the Competitors tab, click a competitor to open their detail panel, and scroll to the Reviews section. Competitor sentiment analysis is available on Growth+ plans.