> ## Documentation Index
> Fetch the complete documentation index at: https://docs.neariq.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Competitors
> Add, manage, and compare competitor businesses in your market.
## Competitor deep-dive walkthrough
What you see: open a competitor, review the market position, scan photos and reviews, check products and pricing signals, then use search visibility and ad intelligence to decide whether the competitor is a threat or an opportunity.
## Guided competitor tracking tutorial
What you see: move from the map into competitor inspection, add a nearby competitor to tracking, then open the tracked competitor list for review. The clip uses product-demo sample data only.
## Adding competitors
Click **Add competitor** and search by business name or address. NearIQ matches the business listing and stores a stable listing ID for accurate tracking.
You can also use **Auto-suggest** to find businesses in your category within a configurable radius. This is useful when your true local-search competitors differ from the businesses you already know by name.
## What NearIQ tracks per competitor
For each competitor, NearIQ checks and stores:
| Data point | Update frequency |
| -------------------------------------- | ---------------------------------- |
| Star rating | Every check |
| Review count | Every check |
| Listing status, such as open or closed | Daily |
| Business hours | Daily |
| Website URL | Daily |
| Primary category | Daily |
| Photo count and available photos | Daily |
| Description text | Daily |
| Local search position | Per manual check |
| Ad activity indicator | Per check |
| Recent hiring signals | Daily |
| Detected products and services | When available |
| Website pricing changes | When detected |
| Valuation and revenue estimates | After add, sync, or backfill |
| Public contact and social links | Growth+ enrichment, when available |
## Contact enrichment
Growth and higher plans can enrich tracked competitors with publicly available website contact signals. NearIQ checks the competitor website and common contact/about pages, respects robots.txt, stores discovered contact email encrypted at rest, and exposes it only through authenticated dashboard or export surfaces. Owner or contact names can also come from stored public owner-response attribution when available.
## Revenue and business value intelligence
Competitor cards can show estimated annual revenue and estimated business value when enough public signals are available. Internal valuation signals are used for sorting and tiers, but the app presents user-facing valuation as dollar estimates. These numbers are directional estimates for prioritization and comparison. They are not financial appraisals.
Use them to answer questions like:
* Which competitors look strongest overall?
* Which competitors have a large review moat but weak engagement?
* Which competitors might be high-value threats versus turnaround opportunities?
* Where does your business sit against the market average?
## Products, services, and pricing
Competitor products and prices can come from public listing product data, website changes, imports, or review mentions. NearIQ ranks those sources by confidence instead of treating every number equally. Fresh website pricing changes are highlighted as recent evidence, public listing product prices are strong customer-visible evidence, and review-mentioned prices are lower-confidence clues.
When website and listing prices disagree, use the conflict as an investigation prompt: confirm the current website and listing price before changing your own offer, launching an ad, or publishing a comparison.
## Competitor detail view
Click any competitor to open the detail panel. You'll see:
* **Rating history** - 90-day trend chart
* **Review breakdown** - star distribution, recent reviews, and response patterns
* **Photos** - available competitor photos in a lightbox with navigation controls
* **Products & services** - detected offers and pricing when available
* **YouTube activity** - detected channel metrics and recent video thumbnails that open the source video when a real source URL is available
* **Ad library** - expandable competitor ad rows with offer, creative angle, targeting, spend, and signal breakdowns when available
* **Listing changes** - timeline of detected profile changes
* **Alerts** - all alerts generated for this competitor
## Plan availability
| Plan | Max competitors | Check interval |
| ---------- | --------------: | -------------- |
| Free | 3 | Weekly |
| Starter | 15 | Daily |
| Growth | 40 | Every 12h |
| Agency | 100 | Every 8h |
| Enterprise | 250 | Every 4h |
| Scale | 500 | Every 4h |