> ## Documentation Index
> Fetch the complete documentation index at: https://docs.neariq.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Engagement Report Card

> Understand engagement metrics benchmarked against competitors.

The Engagement Report Card grades customer-engagement metrics against the competitors
you track.

## Included signals

* Review response rate
* Review response time
* Review velocity
* Photo count
* Post frequency
* Review recency

Each signal is graded A through F when NearIQ has enough business and competitor
data. If a signal says it needs data, connect the relevant listing, add
competitors, or wait for the next background check.

The overall engagement score averages only comparable signals with enough data.
Unavailable signals are excluded instead of being scored as zero, so a newly
connected business is not penalized for metrics NearIQ has not collected yet.

## Why a signal can show no data

Some metrics need review rows, owner replies, listing snapshots, or connected
first-party data. A review-count total alone is not enough to calculate owner
response rate because NearIQ must know which individual reviews have owner
responses.

## Recommended workflow

Review the data coverage panel first, then work through the priority actions.
Actions focus on practical fixes such as replying to reviews, refreshing photos,
and improving review request cadence.

## Plan availability

The Engagement Report Card is available on all plans. The depth of competitor benchmarking
depends on how many competitors your plan supports.

| Feature                 |   Free  |  Starter |  Growth  |   Agency  | Enterprise |   Scale   |
| ----------------------- | :-----: | :------: | :------: | :-------: | :--------: | :-------: |
| Your engagement grades  |   Yes   |    Yes   |    Yes   |    Yes    |     Yes    |    Yes    |
| Competitor benchmarking | Up to 3 | Up to 15 | Up to 40 | Up to 100 |  Up to 250 | Up to 500 |
| Priority actions        |   Yes   |    Yes   |    Yes   |    Yes    |     Yes    |    Yes    |